The purpose of this research is to understand about the description of marketing information systems that is applied in CV. Intan Catering and to analyze the problems of current systems to perform development in the form of new marketing information systems design for promotion. This research was conducted in the marketing department of CV. Intan Catering located in the district Pandaan – Pasuruan. The type of this research is qualitative research with action research approach. The source of data used are primary data and secondary data, obtained by using data collection methods such as observation, interviews, and documentation. The conclusion is CV. Intan Catering is still using the conventional model of marketing information systems which has many weaknesses. The weaknesses include the brochure less effective and efficient in providing information to the prospect customer; recommendation of existing customers is less supported with complete source of information that can be provided when required; marketing scope is limited; computers and networks are not yet fully maximized. The design of web based marketing information systems for promotions can be implemented by CV. Intan Catering as an attempt to overcome the problem of continuity of the current marketing in providing information about the products offered.
展开▼
